Strategy & Marketing
Senior marketing expertise for your business. Without the full-time hire.
Over a decade of experience across digital marketing, strategy and advertising – applied to your business on an ongoing basis, at a fraction of the cost of a full-time hire.
Marketing should pay for itself
That’s the standard. Every channel, every campaign, every decision measured against whether it returns more than it costs.
Plenty of businesses get a long way on word of mouth, reputation and relationships – and there’s nothing wrong with that, until you hit the limits of what those can deliver. Reach plateaus. Growth becomes harder to predict. The pipeline goes quiet for reasons that are hard to diagnose.
When marketing is done well, it solves those problems – and the proportional impact on a smaller business is often greater than on a large one, especially when there’s already a strong foundation to build on.
What working together looks like
Every engagement is shaped around your business, but here’s what it typically involves.
Regular calls and ongoing support
Calls to review progress, set priorities and talk through what’s happening. Available between calls for questions and quick decisions.
Market & Competitor Research
Looking at what others in your space are doing, where the opportunities sit, and how your business can stand out.
Ongoing Strategy & Evolution
A clear plan for what to focus on now, and where to go next. As each goal is met, we move on to the next, so the strategy keeps pace with the business.
Reporting & Measurement
Helping you understand what data actually matters, setting up or reviewing tracking, and making sure the numbers you’re looking at are the right ones.
Website & Listings
Reviewing your website and any other platforms you’re listed on, with clear recommendations on what to change to improve performance.
A Check on Providers
We review the work and reporting from others you’re paying, and help you challenge it where it doesn’t add up.
What you get from working with us.
More of the work you actually want
Not just more enquiries, but more of the right ones. We help you identify which services are most profitable and build a strategy around getting more of that work.
Reach customers you wouldn't find otherwise
Get in front of people who need what you do but would never have found you through word of mouth alone.
Only spend where it matters
We help you see clearly where investment will make a real difference and where it won’t. Not every problem needs a paid solution and not every opportunity needs a big budget.
A sounding board for every decision
An experienced perspective whenever you need it. Big decisions, quick questions, or a second opinion before you commit to something.
A lot can be achieved
outside of paid advertising
Before paid advertising even enters the conversation, most businesses have opportunities they haven’t tapped. How your website handles visitors. Whether you’re showing up properly in local search. How you follow up on enquiries.
Getting these right costs very little and makes everything else work harder. When paid advertising does make sense, it performs far better when the foundations are already in place.
How we work
01
Understand
We take the time to get to know your business, how it works and where your revenue comes from.
02
Identify
We look at what’s working, what isn’t, and where the realistic opportunities are for a business like yours.
03
Direct
A clear plan with prioritised actions, honest recommendations, and ongoing direction as things evolve.
Who this is for
Businesses that want marketing done properly but can’t justify a full-time hire to make it happen. Whether you’re just getting started or you’ve been running on best guesses, Marrow brings the experience and direction to build something that actually works.